Did you know that an incredible 93 percent of all people prefer to interact with brands over email? This may be surprising, given that social media has usurped email’s role as the chief communication tool, especially on the internet. In addition, 93 percent of online experiences begin with a search engine. The internet is a very valuable tool, when you know how to use it right. Knowing how to use social media is an important part of being able to use the internet to your advantage. A lot of companies that know how to use social media use it as a forum for feedback from customers. Interestingly, 24 percent of people have posted online comments or reviews about things they have purchased or services they have used. This is an important tool for companies, as it allows expressions and organic content for companies to guide people towards their products or services. Search engines are still the most powerful tools, however. Forty two percent of people who use search engines click on the top link. It should be noted that you can improve your search engine rankings if you use an SEO company. So what is SEO? SEO is a service, called search engine optimization, which optimizes content to improve search engine rankings and web traffic, and overall website efficiency for their client websites. So how do you get SEO services? If you live in Texas, for example, you can go online and search for Seo company texas or SEO company Dallas. Seo techniques, when used effectively, can really help a company improve its web presence, which is important in this day and age, as more and more people are using their phones to purchase online, which means more people are shopping online. With that said, 40 percent of smartphone users in the United States use their smartphones when they purchase an item, sometimes to check prices or read reviews. Clearly, the internet is very important, and companies should act accordingly if they want effective marketing strategies.
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